“Miu Miu is the sister label to Prada, and was founded in 1992 by Miuccia Prada. The name derives from Miuccia Prada’s family nickname, and was established as a more youthful, playful and affordable alternative to the Prada line.”

Looking at photos on Instagram, I noticed a lot of the kind of photos that I like feature the brand Miu Miu. The designers and marketing team definitely have an obsession with belly buttons. But please form your own opinion based on the below evidence.

This photo has a very clear focal point:

These photos are basically close-ups of belly buttons:

They love to show celebrities belly buttons on the red carpet:

Scroll through, there are a couple:

I feel strongly that there was a low rise prototype for this skirt that Taylor insisted they change:

The caption for this photo announces “white tennis skirts are worn low”. There’s only one reason they think that.

It can’t be an accident that this outfit perfectly frames Momo’s belly button:

She is a kpop midriff-baring icon and coincidentally a MiuMiu brand ambassador?

Further evidence: